50,000 .STORE Domain Registrations

.STORE domain crosses 50,000 registrations.

The number of new top level domains are growing. Two months into the launch, the e-commerce domain extension, .STORE, has garnered over 50,000 registrations. After a strong launch which saw many leaders from a vast cross-section of industries, the follow-up has seen participation from small and medium businesses, local stores and start-ups from all over the world.

Many of the biggest global brands has already registered their .store domain names. During its ‘Sunrise’, a phase exclusively for trademark holders, .STORE saw over 650 registrations with big brands like China’s e-commerce behemoth JD, Apple, Nike and Chanel buying their matching .STORE names.

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“The early interest in .STORE from global brands was really encouraging. However, the litmus test was centred around local stores, small business and start-ups seeing it as a suitable domain ending. Crossing 50,000 registrations this quickly is an indication that the mass market of online sellers sees .STORE as a great new alternative,” said Sandeep Ramchandani, VP & Business Head, Radix.

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