Adobe to connect AI and voice?

iphone siri
iphone siri
Is voice-enabled devices the future?

Voice-enabled devices and digital assistants allow consumers to engage through one of the most natural forms of communication, your voice. With a new generation of products driving innovation and consumer appetite, the latest Adobe Analytics data shows that online sales of voice-enabled devices grew 39 percent year-over-year.

In the same way mobile devices fundamentally changed the ways consumers engage with each other, voice interfaces have the potential to do the same.

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Adobe has announced a new voice analytics capabilities in Adobe Analytics Cloud that enable brands to deliver more personalized customer experiences and create brand loyalty through voice-based interfaces. Through deep analysis of voice data complemented by artificial intelligence and machine learning capabilities in Adobe Sensei, brands can gain robust audience insights and recommendations, while automating the traditionally cumbersome, manual analysis.

“One of the most important trends in modern technology is how quickly consumers adopt new ways of interacting with content, as we’ve seen with mobile and video,” said Bill Ingram, vice president of Adobe Analytics Cloud. “We expect a similar trajectory with voice enabled devices. In the same way Adobe has shaped web, mobile and customer analytics, Adobe Analytics Cloud will enable brands of all sizes to extend voice data insights across the entire customer journey.”

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Through Adobe Analytics Cloud, brands can capture and analyze voice data for all major platforms including Amazon Alexa, Apple Siri, Google Assistant, Microsoft Cortana and Samsung Bixby. The new capabilities address the complexity in measuring voice interactions, with the ability to capture both the user intent (“play me a song”) as well as specific parameters (“from The Beatles”).

Additional data points including frequency of use and actions taken after a voice request is made are provided as well.

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