Kicking off this Friday, November 22, Amazon’s Black Friday deals week will offer new deals all day, every day from fashion to toys, home, electronics, Amazon Devices and more.

Save up to 40% on toys from LEGO, Barbie, Hot Wheels and more; up to 50% on Lands’ End clothing and accessories; $40 off the Echo Show 5; deep discounts on brands including adidas, KitchenAid, L’Oreal Paris and more; plus exclusive deals from Amazon Brands, Amazon Music, Audible and more.

Amazon today shared a sneak peek of top deals for its Black Friday deals week, which will offer customers new deals all day, every day totaling thousands of amazing deals across every category, plus more Deals of the Day and deeper discounts than ever before. Starting this Friday, November 22 through November 29 (Black Friday), customers can shop thousands of incredible deals on this year’s most popular gifts, new and trending finds, holiday essentials, and more, across toys, electronics, fashion, beauty, kitchen, home, Amazon Devices and more.

All of Amazon’s Black Friday deals can be found by visiting amazon.com or on the Amazon App. Customers can also shop on smile.amazon.com/blackfriday to find the same amazing deals and Amazon shopping experience, with the added bonus that AmazonSmile will donate a portion of the purchase price of eligible products to a charity of your choice.

On top of the wide selection of deals and discounts available throughout Amazon’s week of Black Friday deals, customers can also take advantage of select one-time-only, amazing deals from top-tier and most-loved brands across electronics, home, fashion, toys and more, all at jaw-dropping prices. These deals are expected to sell out, with new one-time only deals launching throughout the day on November 28 (Thanksgiving), November 29 (Black Friday) and December 2 (Cyber Monday).