Blume (www.blume.tv), the fast growing free ad-supported video on demand (AVOD) service, today announced it has entered into a deal with Roku, to offer its growing library of movies, documentaries and TV shows on Roku’s platform.

Beginning Spring 2020, Blume customers in the U.S., Canada, and Australia, as well as the UK – where Blume will launch later this year – will be able to enjoy Blume’s growing library of content on the platform. Roku devices will have the Blume app available in itts’ apps marketplace.

“We’re excited to expand Blume’s device footprint to include Roku smart TV’s and devices, continuing our mission to make entertainment more accessible to everyone,” said Gavin Atkins, Chief Product Officer at Blume. “Roku has been a global leader in consumer electronics and is a perfect partner as we ramp up our international expansion and growing distribution footprint in 2020.”

In September 2019, Blume announced customers had streamed thousands of hours of content prior to its official launch in January 2020 – and has since had over 210% growth in traffic increase since its initial kickoff – and the service will launch in the UK in 2020. In addition to Roku televisions, Blume is available on Android and iOS mobile devices, and later this spring will be available on Amazon Echo Show, Comcast Xfinity X1, Cox Contour, and on OTT devices such as Amazon Fire TV, Sony TVs, Samsung TVs Roku, Apple TV, Chromecast, Android TV, Xbox One, and PlayStation 4. Consumers can also watch Blume content on the web at www.blume.tv.