Facebook has just topped 2 billion users. And with that many users many has been subjected to low quality updates in their news feed. Facebook has been working hard to improve people’s experience in News Feed by showing more stories that Facebook think people will find informative and entertaining.
Research done by Facebook shows that there is a tiny group of people on Facebook who routinely share vast amounts of public posts per day, effectively spamming people’s feeds.
The research further shows that the links they share tend to include low quality content such as clickbait, sensationalism, and misinformation.
Low quality = less visible
As a result, Facebook want to reduce the influence of these spammers and deprioritize the links they share more frequently than regular sharers. Of course, this is only one signal among many others that may affect the ranking prioritization of this type of post.
This update will only apply to links, such as an individual article, not to domains, Pages, videos, photos, check-ins or status updates.
Will this impact your page?
Most publishers won’t see any significant changes to their distribution in News Feed. Publishers that get meaningful distribution from people who routinely share vast amounts of public posts per day may see a reduction in the distribution of those specific links.
Facebook publishers should keep in mind these basic guideposts to reach their audience on Facebook and continue to post stories that are relevant to their audiences.