In 2010, Google started showing hotel information in a more useful way with sponsored hotel prices in Google Maps. Since then, Google has expanded Google Hotel ads to more than 150 countries on Google.com and Google Maps, helping travelers browse hotels on mobile devices and spot hotel deals.
In the first six months of 2018, the number of leads to partners grew 65 percent year over year.
As Hotel ads has grown, wsome partners have a hard time managing their Hotel ads in a separate platform from their other Google Ads, like their search and display campaigns. To help partners efficiently scale, Hotel ads will become a part of the Google Ads platform with a new campaign type.
Hotel campaigns in Google Ads will launch later this year, enabling advertisers to manage your Hotel campaigns alongside your other campaigns in a single platform.