Instapage, the most powerful solution for deploying personalized landing pages, has announced an integration with Marketo, Inc., the leading provider of marketing software and solutions. For the first time, marketers can offer their landing page visitors a fully on-brand experience by testing and optimizing personalized landing pages at scale, and then automatically push those leads into their Marketo database.
“We saw an opportunity where marketers could significantly increase their ROI,” said Tyson Quick, founder and CEO of Instapage. “By sending customers to a personalized landing page and have those leads pushed into their marketing platform for further lead nurturing, you’re truly maximizing your advertising and marketing dollars.”
Instapage users can now map their landing page form fields to match their Marketo fields. The leads collected from Instapage landing pages will populate into their Marketo database, allowing users to easily automate their post-conversion customer journey within Marketo.
“We’re always looking to expand the options available to our customers,” said Andy Choi, Senior Director of Business Development, Marketo. “This integration with Instapage provides the flexibility to build the best-of-breed marketing stack. Now, the process of acquiring and nurturing leads is seamless for marketers.”