We are standing on the edge of this decade and it is time to look back. This decade was for technology in general completely revolutionary in many ways. One of them being the tools marketers were given to reach an audience with commercial messages. In this article we take a look upon the greatest and most fundamental tools that had its golden age in the past decades. A lot of things have changed since the date said January 1st 2010, and we have come along way with regards to technology. We have found three groundbreaking tools, marketers have used to spread their commercial message to their customers. Namely search engine optimization (and the tools it has brought us – e.g. Accuranker reviews), the emerging social media game and the mobile revolution.
Search Engine Optimization
Search Engine Optimization aka. SEO has been a fundamental part of every company’s marketing strategy over the past decade. It may have been invented in previous decades, but not until the beginning of this decade was it considered efficient enought to invest resources into. Nowadays things have changed drastically and we are at a point in the history of marketing where proper SEO can mean the difference between life and death for a company. The SEO-universe has also sparked numerous efficient tools to track visitors on websites and adapt to their behaviour. One of them being AccuRanker that allows for an in-depth analysis of keywords and SEO-performance; give it a try with a free trial.
Social media advertising (paid and organic)
Mark Zuckerberg, Evan Spiegel and Jack Dorsey really found a golden mine, when they established their social networks back in the days. However it was not before this decade that marketers really found out how to use social media efficiently. Viral SoMe campaigns and shitstorms directed at companies were new to the world before this decade. This may also be because the algorithms has changed over the years and social media eventually became a pay-to-win game. Nonetheless 2010s really were a decade dominated by the social media companies located in Silicon Valley. Whether it is Facebook, Snapchat, Instagram, Twitter or TikTok, marketers understood to target the youth where they were spending their time in this decade.
The mobile revolution and rise of content marketing
The phone industry also took a huge leap forward in this decade. Lead by Apple and Samsung, the smartphone has been rolled out for good and is now a fundamental item in almost every person’s life. It is such a crucial invention and we have only seen the beginning according to experts. The mobile revolution was also embraced by marketers around the globe taking the opportunity to target anyone, everywhere, all the time. There is no longer a limit to where marketers can target consumers. This has lead to the fact only those marketers who create the best content for their consumers will come out victorious. Content marketing may be the only type of marketing that is left in the decade to come.
