TripAdvisor offers new custom Wi-Fi service to restaurants

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TripAdvisor, the world’s largest travel platform, today announced the availability of TripAdvisor Wi-Fi Plus, a new subscription service for restaurants that offers a valuable benefit to their customers, will help restaurateurs build better relationships with them and collect more TripAdvisor reviews, which in turn can drive more business.

TripAdvisor Wi-Fi Plus is custom-branded for each business subscriber and works by automatically collecting contact information from diners who opt in to receive free Wi-Fi at the property. Owners can then use email marketing to connect with their customers — and encourage them to leave candid TripAdvisor reviews about their dining experiences.

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“We’re excited to make TripAdvisor Wi-Fi Plus available to restaurants around the world. It’s a free benefit for consumers and helps businesses engage and build closer relationships with new and existing customers,” said Evan Becker, head of key accounts, TripAdvisor Restaurants. “The vast majority of reviews on TripAdvisor are positive — better than 4 out of a possible 5 — so using the service to ask guests to share their experiences on our site generally leads to a better overall rating for the business and more engagement with our community of millions of high-intent visitors.”

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Businesses using the new service collected, on average, up to 70% more TripAdvisor reviews, and reviews matter: 72% of consumers always or frequently read reviews before making a decision on where to eat, where to stay or what to do, according to a recent Power of Reviews study TripAdvisor conducted in partnership with Ipsos.

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