On Friday, October 23, iPhone 12 and iPhone 12 Pro with 5G went on sale, ushering in a new era for iPhone. Also making its debut was the all-new iPad Air, featuring the advanced A14 Bionic chip. iPhone 12, iPhone 12 Pro, and iPad Air are now available in stores and arriving in customers’ homes around the world.

Customers arrived at Singapore’s Apple Orchard Road to buy the new iPhone 12, iPhone 12 Pro, and iPad Air. The vast majority of Apple Store locations around the world are open and operating in various service models to protect the health and well-being of customers and employees.

At Apple’s distribution center in Carlisle, Pennsylvania, team members prepared iPhone 12, iPhone 12 Pro, and iPad Air for shipment to stores and customers across the East Coast and Canada.

At UPS Worldport in Louisville, Kentucky, UPS’s worldwide air hub, logistics specialists provided support for the global launch of iPhone 12, iPhone 12 Pro, and iPad Air.

Some stores, including Apple Highland Village, are offering Express storefronts, a temporary, convenient new way to pick upApple products. For customers who still wish to shop in stores, Apple team members stock the shelves with the newest product for the first wave of customers to have the best shopping experience.

Customers shared their first impressions as they unboxed their new iPhone 12, iPhone 12 Pro, and iPad Air. iPhone 12 and iPhone 12 Pro push the boundaries for users who want the most out of iPhone, with support for an advanced 5G experience, an all-new design with the Ceramic Shield front cover, and a reimagined pro camera system. iPhone 12, iPhone 12 Pro, and iPad Air all feature A14 Bionic, the most advanced Apple-designed chip yet.