Disney dominates social media

Disney is popular on Facebook and Twitter.

Shareablee, the leader in social media measurement has released the U.S. Media 100 Index monthly ranking for May 2017. The Walt Disney Company maintains its #1 position with 327.6 million consumer interactions, making up 10.5% of total engagement within the media industry in the U.S.

TWDC also saw 33% growth in content shares and 22% growth in video views. Twenty-First Century Fox Inc. took second spot with 300.7 million interactions and strong growth of 10% in content shares. Turner Digital ranked third overall with 248.8 million interactions, but won in video engagement – driving 158.6 million consumer interactions.

Group Nine Media led the U.S. Media 100 index in video views, with 2.9 billion views, making up 9.6% of the industry’s total views. BuzzFeed’s roll-up which includes Tasty, Nifty and BuzzFeed video followed with 2.4 billion video views.

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