Mutual Mobile who helps companies create virtual reality apps, announced a significant first in the world of virtual reality. Using the Oculus Rift Gear VR, Mutual Mobile’s John Arrow engaged with several dozen people from around the world in a simulated beach house environment and successfully delivered refreshing beverages to the participants from thousands of miles away using the Uber Eats delivery app. This marks the first time in history that a real tangible product has been ordered within virtual reality.

“Imagine using virtual reality to walk through the aisles of Whole Foods without ever leaving your house or attending a Sotheby’s rare art auction without getting on a plane. What if family members in different cities could all sit together at the same virtual restaurant table and share a meal? Commerce will be transformed due to VR in ways more profound than the shift from brick & mortar stores to the internet,” said Mutual Mobile’s Chairman, John Arrow

Mutual Mobile’s VR social experience of allowing participants to verbally request goods coupled with rapid delivery services like Postmates or Uber Eats suggest that both VR advertising and commerce necessitate imminent consideration from consumer brands.

The proliferation of VR hardware like the Oculus Rift, Android Cardboard, the HTC Vive, Microsoft’s HoloLens, and soon the PlayStation VR will quickly give rise to thousands of consumer brands like Pepsi, Johnson & Johnson, and Starbucks making their products available for purchase in virtual reality.

Advertising and commerce necessitate imminent consideration from consumer brands.  The proliferation of VR hardware like the Oculus Rift, Android Cardboard, the HTC Vive, Microsoft’s HoloLens, and soon the PlayStation VR will quickly give rise to thousands of consumer brands like Pepsi, Johnson & Johnson, and Starbucks making their products available for purchase in virtual reality.