Today, Facebook is launching Threads from Instagram, a new camera-first messaging app that helps you stay connected to your close friends.
“Over the last few years, we’ve introduced several new ways to share visually on Instagram and connect with people you care about – from sharing everyday moments on Stories to visual messages on Direct. But for your smaller circle of friends, we saw the need to stay more connected throughout the day, so you can communicate what you’re doing and how you’re feeling through photos and videos. That’s why we built Threads, a new way to message with close friends in a dedicated, private space”, says Robby Stein, Director of Product at Instagram.
Threads is a standalone app designed with privacy, speed and your close connections in mind. You can share photos, videos, messages, Stories and more with your Instagram close friends list. You are in control of who can reach you on Threads, and you can customize the experience around the people who matter most.