Gucci launches open source sustainability information

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On the occasion of #worldenvironmentday, and in coincidence with the launchof parent company Kering’s digital EP&L, Gucci has also unveiled a dedicated version of the digital EP&L accessible on Gucci Equilibrium. The first brand in the Group to adopt Kering’s original digital EP&L through a customized version on Equilibrium.Gucci.com.

The Environmental Profit & Loss (EP&L) account is a key enabler of a sustainable business model, and one that Kering wishes to share with other companies. Gucci now allows its community the opportunity to interact with its own EP&L for the first time.

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This new entertaining and interactive way to assess a brand’s footprint visually via an open sourceplatform will create a new generation of sustainability tools that give greater transparency and insight into the link between fashion and the environment.

By detailing its own sustainability progress, all of which is covered in full on its ground-breaking Gucci Equilibrium portal, Gucci is seeking to drive positive social and environmental change.

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Gucci’s Culture of Purpose 10-year Sustainability Strategy is driving significant change throughout the business and achieving impressive results – including reducing its environmental footprint by 16% in the last 3 years, without having yet applied any disruptive technology but by simply looking at the sustainable sourcing and use of raw materials, and energy consumption, among others. This means Gucci is fully on target to reduce its footprint by 40% by 2025.

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